Chile may lack the market size, and perhaps the big company names associated with Mexico, Brazil and Argentina. But it has significant strengths in market and political stability, a clear and open framework for investors and relatively low bureaucracy. These strengths were recognised at the end of 2009 when Chile was invited to join the OECD. It also provides an ideal platform to the region, benefiting from a wealth of Free Trade Agreements and being a popular choice for regional head-offices: “A good starting point in South America,” concludes the head of UKTI in Chile Tom Warwick, “including those with less export experience.”